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Kentucky poet & scribbler. I've got 99 problems but a niche ain't one. Need a coach or have a project for me? linkedin.com/in/gdwelch

Thinking strategically really comes down to asking good questions

Colorful chess pieces.
Colorful chess pieces.

Just what exactly is content strategy?

You could hop on Google and find half a dozen complicated-sounding explanations that just aren’t necessary. Content strategy is simply the planning, development, and use of content to help advance a business or person’s goals.

"A content strategy is a strategy that takes your business goals, and then uses content as a primary means to achieve those goals." (blog.hubspot.com, How to Develop a Content Strategy: A Start-to-Finish Guide)

In other words, content strategy is the smart use of stories, creative writing, blog posts, and any other form of content to help you achieve the…


The lesson is only as good as the practice you’re willing to put in

A while back I wanted to learn how to write better introductions for my blog posts and articles. So I dug into the core principles of growth and progress and decided to do some deliberate practice.

Are you being intentional with your writing practice? Remember, the lesson is only as good as the practice you’re willing to put in.

So, wanting to learn how to write better introductions, what I did as a form of deliberate practice started as simply collecting examples of the kinds of introductions I liked and wanted to use as a guide and then over time…


My simple process explained

Things just work better when they’re simple. Don’t they?

Complicated systems and overwhelming processes are excuses waiting to happen. They’re just too danged hard to follow, and too much of a pain in the neck to keep up with. The better process is a simple one with as little friction as possible.

My process comes down to essentially three core elements: Idea generation, a loose outline, and the one-two punch of starting one new article and finishing another from a day or so before.

When I do these things, I keep a rolling collection of work. Often I have several…


Copywriting is about persuasion

Don’t get these two things mixed up.

Copywriting and content writing are different from one another, and they have different objectives and goals. They serve different projects. And if you get them mixed up on a proposal you could cost yourself the whole job. Still worse, if you don’t understand the purpose of each of these styles of writing, you could waste hours and hours of precious time working toward goals that one form of writing or the other was never meant to do.

If you’re just entering the world of copywriting or thinking about it, you don’t want to…


Poem

Hey darlin, the sun is headed to its little place just behind the hills down the road, what say we settle in together, you tucked into my arms, and me tucked into you, holding each other as we discover the night rising around us

There’s a bit of a chill tucked into the corners of the sunset tonight, but I still think it’s the perfect time for us to go cuddle up on the swing, to watch the butterflies dance across the field, winding down the day

Here’s a little love letter tucked into your day, written from the precious…


Poem

Good morning beautiful, *kisses you* how about we bundle up, and take a little walk? it’s a cold one out there today, but don’t worry darlin, my arms are always ready to wrap you up in them, to give you a little warmth, and to tuck you in a little love and some early morning whispers to warm you right up take my hand darlin, lace your fingers with mine, let’s take a little walk and see what all we can find a little love standing beside the creek, some sleepy looking wildflowers waiting for warmer days, the way the…


Poem

Hey babe, I took a little walk around the yard today, watching the flowers wake up just a little bit, their bright petals, so much poetry, all reminding me of you and the way you smile that one special smile when summer comes and the nights are just a little cool, let’s string up those lights we’ve talked about and meet between the big tall shrubs my hand out to you, that cute little grin of yours, our favorite songs matching the rhythm of all those summer sounds twirl to me darlin, and when it gets good and dark, we’ll…


Make copywriting a lifestyle

Colorful pencils and notebooks surrounding a person’s hand.
Colorful pencils and notebooks surrounding a person’s hand.

If you’re in marketing, you know the name Joe Sugarman. If you don’t, shut this down, go buy his book and take the week or weekend off, I’ll be here when you come back and we can move forward then.

Seriously, if you want to understand great copywriting, take time studying what Joe Sugarman writes about it, and what he did to take it to new heights. He is a legend in copywriting for a reason, and there is so much to learn from him — both directly from his writing on the subject and from his example.

And that’s…


Poem

Hey beautiful, here’s a little note tucked in your day, just a few lines hoping for a smile, listening for the flutter of butterfly wings and the sound of skipped heartbeats I’ll leave this note beside your favorite candy bar and I’ll leave both on your pillow before bed, just a little surprise that says so much and when I get you in my arms a little later, hugging you up, pulling us both close to each other, I’m going to lean in and kiss you in that special way, grinning a lopsided grin and whispering a little love in…


Poem

Hey babe, how about I get us a little fire going while you make dinner?

I grabbed the old fuzzy blanket for a little cuddling when the night gets colder and the fire is just there to dance little love lights across us

And when I get the fire going good, I’ll sneak in the kitchen to hug you up from behind, my arms wrapped around you and the two of us swaying a little as I lean around to kiss you

Grab the wine darlin, and when it gets a little later, and the lights get a little lower…

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