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Kentucky poet & scribbler. Content management, copywriting, and marketing. Let's connect: linkedin.com/in/gdwelch

Make copywriting a lifestyle

Colorful pencils and notebooks surrounding a person’s hand.
Colorful pencils and notebooks surrounding a person’s hand.

If you’re in marketing, you know the name Joe Sugarman. If you don’t, shut this down, go buy his book and take the week or weekend off, I’ll be here when you come back and we can move forward then.

Seriously, if you want to understand great copywriting, take time studying what Joe Sugarman writes about it, and what he did to take it to new heights. He is a legend in copywriting for a reason, and there is so much to learn from him — both directly from his writing on the subject and from his example.

And that’s…


Copywriting is about persuasion

Don’t get these two things mixed up.

Copywriting and content writing are different from one another, and they have different objectives and goals. They serve different projects. And if you get them mixed up on a proposal you could cost yourself the whole job. Still worse, if you don’t understand the purpose of each of these styles of writing, you could waste hours and hours of precious time working toward goals that one form of writing or the other was never meant to do.

If you’re just entering the world of copywriting or thinking about it, you don’t want to…


Thinking strategically really comes down to asking good questions

Colorful chess pieces.
Colorful chess pieces.

Just what exactly is content strategy?

You could hop on Google and find half a dozen complicated-sounding explanations that just aren’t necessary. Content strategy is simply the planning, development, and use of content to help advance a business or person’s goals.

"A content strategy is a strategy that takes your business goals, and then uses content as a primary means to achieve those goals." (blog.hubspot.com, How to Develop a Content Strategy: A Start-to-Finish Guide)

In other words, content strategy is the smart use of stories, creative writing, blog posts, and any other form of content to help you achieve the…


The lesson is only as good as the practice you’re willing to put in

A while back I wanted to learn how to write better introductions for my blog posts and articles. So I dug into the core principles of growth and progress and decided to do some deliberate practice.

Are you being intentional with your writing practice? Remember, the lesson is only as good as the practice you’re willing to put in.

So, wanting to learn how to write better introductions, what I did as a form of deliberate practice started as simply collecting examples of the kinds of introductions I liked and wanted to use as a guide and then over time…


My simple process explained

Things just work better when they’re simple. Don’t they?

Complicated systems and overwhelming processes are excuses waiting to happen. They’re just too danged hard to follow, and too much of a pain in the neck to keep up with. The better process is a simple one with as little friction as possible.

My process comes down to essentially three core elements: Idea generation, a loose outline, and the one-two punch of starting one new article and finishing another from a day or so before.

When I do these things, I keep a rolling collection of work. Often I have several…


Poem

I think of that special smile you give, the one that makes my heart skip a beat, hi beautiful, I say with your favorite lopsided grin, here’s a little love note folded in a lopsided fold and all the feels tucked in

I was thinking about that old barn near the field of wildflowers, and how those lights we hung from the beams are still hanging there, our own little night sky when the sun kisses the horizon

Let’s hit pause on the rushing world, have ourselves a little lazy Sunday, a little of you and a little of me…


Your mind is amazing, embrace its potential to change your life

Have you ever stopped to truly appreciate the power of your thoughts, and how they can change your entire life?

The way you think can affect everything you do. From how well your last project went to how much you enjoy the tasks assigned to you, your mind is an important piece of the equation. It’s a powerhouse of productivity, but that’s only a fraction of its raw potential. Your mind embodies the blueprint that has led to every great achievement of everyone that has come before you. Think about that for a moment. …


Use what you have to build what you want

Life doesn’t come with a complete set of instructions, and that’s not a bad thing.

The path to a fulfilled life isn’t always linear — it’s often bumpy and sometimes filled with twists and turns, that’s why it’s important to learn how to go MacGiver on your life and use what you have to build what you want. You remember MacGiver right? Not the new one, I’m talking the old school show, where the guy could find his way out of Alcatraz with the right tape and a coat hanger. …


Don’t settle for the status quo, destroy it

An upside down light bulb with a whirlwind of orange-yellow light surrounding it. Symbolic of ideas, innovation, and thinking outside the box. Defying the status quo.
An upside down light bulb with a whirlwind of orange-yellow light surrounding it. Symbolic of ideas, innovation, and thinking outside the box. Defying the status quo.

You were born with curiosity. You just lost sight of it somewhere along the way. Life hammered it dull as the years stacked up and too many voices got into your head trying to enforce the status quo.

Give those voices the boot and embrace your curiosity again. It’s a natural trait that we are born with and is something we all have. But it’s also something we all lose sight of sometimes. That’s why it’s important to slam on the breaks and explore the things that bring your soul to life, that feed your drive to know something, to…


Fusing your creativity to its possibility, this is how you use AI to help give you an edge with your creativity

Futuristic image of a woman touching a touch-screen or hologram computer, wall sized, big, brightly lit, digital. She’s wearing a blue jean jacket, it’s a powerful contrast. Future tech, artificial intelligence, science fiction, science fact, futurism, future.
Futuristic image of a woman touching a touch-screen or hologram computer, wall sized, big, brightly lit, digital. She’s wearing a blue jean jacket, it’s a powerful contrast. Future tech, artificial intelligence, science fiction, science fact, futurism, future.

Let’s be honest, some days it’s the hardest thing imaginable to come up with a good idea, much less producing another piece of creative content. So, you need an edge.

In this day and age, it’s hard to imagine a world without computers. And yet, it was only sixty years ago that the first computer program successfully solved a theorem in symbolic logic. This gives programs the ability to think logically, thus making them incredibly useful tools for creative problems which require deliberation and ingenuity. …

Gregory D. Welch

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