Make copywriting a lifestyle — If you’re in marketing, you know the name Joe Sugarman. If you don’t, shut this down, go buy his book and take the week or weekend off, I’ll be here when you come back and we can move forward then. Seriously, if you want to understand great copywriting, take time…

Copywriting is about persuasion — Don’t get these two things mixed up. Copywriting and content writing are different from one another, and they have different objectives and goals. They serve different projects. And if you get them mixed up on a proposal you could cost yourself the whole job. …

A Comprehensive Guide — As a freelancer, staying ahead of the game can be a bit of a challenge, especially when it comes to marketing. With so many different strategies, tactics, and tools constantly being written about or shared on YouTube and other platforms, it can be overwhelming to know where to start. The…

Looking for a way to unlock your inner superpower and achieve your intentions? Well, I have the perfect solution: The Perfectly Happy App. This app combines visualization, affirmations, and gratitude to help you get where you want to be and do what you want to do with your life. I’ve…

Let Quality Be the Measure and Value Be the Disclaimer — It’s finally happened folks, the robots have arrived…well…sort of. Clearly, the long-awaited real-life prequel to Terminator has begun, and it’s writing our copy and blog posts for us. …

Learn the powerful technique that will give you an edge over the competition and keep you relevant in the age of AI — Love it or hate it, AI is here to stay. Sure, there are a lot of moving parts to figure out, but the revolution is already underway. …

This is how you spice up your writing — If you’re looking to give your writing more power and meaning, symbolism is the shot of hundred-proof you’re seeking. Symbolism is a figure of speech that uses symbols to represent an idea, emotion, or set of beliefs. …

Babysteps to Greatness — Do you ever feel like you were born for more than doomscrolling on social media and feeling like shit because your life isn’t as amazing as all the pretty lies on there? Do you feel like maybe there’s a big-ass adventure out there with your name stamped on it? And…

Magical Realism: What it is, and how to write it — Do you love a hint of magic in your short stories? Maybe a splash or two of the mystical? A dash of the magical? But you still want to keep it all more or less realistic? Have you ever tried writing Magical Realism? There’s just something about weird, strange, and…