Alan,

Great case study. I hadn’t heard of this company, which tells me I hadn’t paid close enough attention. I will now.

But more importantly, I love the lessons you pull from it. Business and marketing techniques in a fresh and interesting new light. I find it amazing that he’s selling something he doesn’t actually have.

Got my wheels to spinning this morning. Pun possibly meant.

— Greg

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Kentucky poet & scribbler. Inspiring creatives to live a creative lifestyle. Creating with courage, passion, & purpose-fueled growth. Progress over perfection.

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