Great advice for both the beginning writer and the not-so-new-but-always-learning writer too. I really liked the way you broke branding down to how all of our writing has to add up to something more. And writing to our strengths, which ultimately helps us do the previous.
I think writers sometimes forget that what we see from our side (writing on the same topics and how often) isn’t always what the reader sees and experiences.
She/he may only see one piece of content initially, or just a few. So, what feels like repetition from our side may feel like a brand new discovery to the reader. And this is very important when it comes to building value for them.
Thanks for taking the time to write this!