Melinda,

This is gold. I focus on the reader, what they need, how to help them solve proglems, how to overcome obstacles, and all of that.

But you know what? I admit it, I don’t think about the inverse nearly quite enough.

What does the reader stand to lose? That’s a profound question. Plus, the rest of what you say about the primal points. Brilliant.

Thanks for the advice!

— Greg

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Kentucky poet & scribbler. Inspiring creatives to live a creative lifestyle. Creating with courage, passion, & purpose-fueled growth. Progress over perfection.

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