The advice of Al Ries and Jack Trout is to create your category. If you’re a writer, find something unique to your own voice. Experiment with formatting, CTAs, personalized headlines, unique storytelling, frequency of published material, etc.
Great article, really enjoyed reading this and taking in the advice.
I’ve been thinking along similar lines just lately. I’ve been wrestling with the topic of niche and why I should have to pick just one. Why not a small collection that works together?
Further, my big picture goal is to become my own niche.
Look forward to your next piece!