Travis,

This was definitely an interesting read. It stopped me from scrolling and pulled me in. Blame it on Breaking Bad and a film class I had college haha. But I like the interesting parallels, the unexpected angle you took to explain something like marketing.

I guess one of the things that hangs me up a bit is a 1000% markup. How do you find something that’s as valuable as 100 bucks but can be bought for around 10 bucks wholesale?

I guess the issue is… If you can buy it for 10 bucks, where is the extra 90 buck value coming into play for the consumer you’re selling to?

Also, how does this apply to information products? How do you mark something up that didn’t cost you anything to make?

— Greg

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Kentucky poet & scribbler. Inspiring creatives to live a creative lifestyle. Creating with courage, passion, & purpose-fueled growth. Progress over perfection.

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