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Make copywriting a lifestyle

Colorful pencils and notebooks surrounding a person’s hand.
Design by author, Gregory D. Welch. Designed with Canva

If you’re in marketing, you know the name Joe Sugarman. If you don’t, shut this down, go buy his book and take the week or weekend off, I’ll be here when you come back and we can move forward then.

Seriously, if you want to understand great copywriting, take time…

Copywriting is about persuasion

Design by author, Gregory D. Welch in Canva

Don’t get these two things mixed up.

Copywriting and content writing are different from one another, and they have different objectives and goals. They serve different projects. And if you get them mixed up on a proposal you could cost yourself the whole job. …


Photo by Benjamin DeYoung on Unsplash

Let’s write little love notes with cold nights and hot coffee, little bouquets of wildflowers, and kisses on the nose

Let’s build a fire in the fireplace, tucking little kisses in little moments before getting the fire lit, and all the little moments after

Lean on back babe, feel my…

Halloween 2021

Photo by James Kemp on Unsplash

There are a few basic rules to life: Eat dinner before dessert to keep your Momma happy, floss if you want to keep your teeth, and never, and I do mean never, try to steal from a pumpkin in a cemetery.

“Come on man!” Ted said. He was in his…


Photo by Bekir Dönmez on Unsplash

October has rolled in, giving us that good weather for that old fuzzy blanket we love so much, kissing and cuddling as the nights get a little colder

Swing swing as the warm days turn a little cooler and the nights help us cuddle a little closer, watching Autumn write…


Photo by Debby Hudson on Unsplash

Cool Fall mornings are for hot cups of coffee and green tea with so much tucked in between

Whispering little whispers as Church gets started, playfully shushing me as I steal a little kiss and grin your favorite lopsided grin

Close your eyes darlin and feel my arms hugging you…


Photo by Wes Hicks on Unsplash

“It’s the damnedest thing,” I said. “So, you didn’t send it?”

“How would I have sent it? You said it didn’t have a stamp or return address or nothing?” Lillith’s voice said across the receiver. She was getting irritated.

“No, you’re right. It just feels off somehow,” I said.


Short story

Photo by Zoltan Tasi on Unsplash

I woke up drowning, or very close to it.

I had no sense of direction, no idea how long I had been here, or where here even was. I felt my lungs burning.

I was a dead man waiting to catch up with his death.

And then something thin with…


Photo by Biel Morro on Unsplash

Let’s cuddle up close on the old porch swing, watching lightning bugs write little love notes on the night sky just above the field of wildflowers

Tucking little kisses in the swing swing motion of our little moment, hugged up close and melting together

Lay your head on my chest…

Gregory D. Welch

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